Dealing with a negative evaluation
Whether you’re an online retailer, doctor, lawyer, or otherwise engaged in entrepreneurial activities: Your customers, patients, clients, employees and even your competitors are talking about you!
1. ignore
You can ignore negative feedback on the Internet. However, this can be a big mistake.
2. justify
Bad service happens. To err is human.
Sometimes a statement or even an apology to the customer therefore works wonders and also makes a good impression on potential new customers.
3. let delete
Removing the rating may be wise if the rating is clearly damaging to the business and a statement would not help either. Then it must it simply away. But this is not mandatory even for negative comments.
4. involve lawyer
In response to a negative evaluation, you can hire a lawyer, who will represent your interests professionally and forcefully. This is not always the right response.
5. preliminary injunction
As a matter of principle, legal action should only be the last resort (ultima ratio) to settle a dispute with a customer. However, a quick injunction can also work wonders.
